JC: How are you representing your artist across your promotional material?

Across our promotional material, we have tried to both conform to and break with similarities that have been used across The Pigeon Detectives' previous work. For example, in a number of previous albums, such as Emergency (which we are redesigning), a common theme is the colour red. This has been carried through to our digipak design as well as advert. Furthermore, for 'The Pigeon Detectives' logo at the top of the album and on the advertisment Alex found a similar font to that used in the album and advertisment cover for Emergency and created the letter 'E' [INSERT STILL] similarly so that the end is missing from it [INSERT STILL]. The digipak marks a reference to popular culture because we have included the use of an 'emergency exit' sign which is universally recognisable as they can be seen in most public and private non-residential buildings. The fact that we have also used the same design in our digipak as advertisment also agrees with previous pieces of work and for me makes our work more coherent.

As for the representation of the band in our piece, I feel we have successfully connoted a rebellious feeling throughout all of our work - digipak, advertisment and music video. Although we still have some progress to make on our music video, some of the shots we carried out in our friday shoot had the same sort of feel - especially when put in black and white - to that of the video for 'I'm Not Sorry' by The Pigeon Detectives, which we had been considering for a long time. Furthermore, our printwork - although on a more artistic/manipulative route than previous albums - also carries this idea [INSERT STILL]; it shows the alteration of emergency signs, just in the same way that a graffiti artist - someone who would be considered to be rebellious - might do the equivalent to (for example) a road sign, in order to create an ironic message. This also helps to amplify the meaning of our use of the signs. Furthermore, the use of bright and bold colours embodies the potential behaviour of the band, as a rebellious character may often be considered to be outgoing.

At the same time however, our band image and related work could also be interpreted as being mysterious; there is no presence of us in our digipak design, the use of dark lights and resultant shadows, as well as colour saturation [INSERT STILL] and the whodunnit graffiti effect are all associated with mystery, through both myth (dark tales) and reality.