- Across our promotional campaign we have represented our band as rebellious. We have a dominant reading path across our promotional campaign, starting with the bold font at the top of the advertisement, then reading downwards to the arrow and following the graphic and finally reading the name of the album and the reviews. The reason we have made this dominant reading path is because the advertisement needs to be clear, as is a secondary consumption to the reader who bought the magazine. Thus the reader won't be concentrating on the advertisement, and so the message needs to be conveyed quickly.
- Moreover, to help our advertisement "catch the eye" of our target audience, we have made sure we use colours that stand out (Dark blue and dark red ontop of a white background). The use of "white space" also amplifies the text and the graphic out towards the reader helping it to stand out even more. Furthermore, the use of "white space" is a standard graphic design convention and thus makes our promotional campaign look more professional.
- Also we are conforming to previous printwork done by the band, and so fans will relate to the graphic design as the look is a convention of The Pigeon Detectives, this shows continuity within the band. Furthermore, the similar designs help to develop and enhance the star-brand and meta-narrative.
Here are the examples of their previous printwork:
- "Emergency" album: "Wait for me" album
- "Up Guards and at'em" Album:
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