Our starting point for this task was to divide the research into different areas; Alex looked at iconogrpahy, Cameron at album covers and I looked into locations.
During the monday lesson, we sat down to discuss the ideas that we had come up with. The main problem that we all found with the research was that because we are studying the Indie Rock genre, there are huge variations between each band for all the areas we looked into.
However, in a way the vast differences in some styles ironically creates generic conventions. For example, whilst mise-en-scene such as lighitng and costumes, and the style of the video may be completely different, a general trend that I myself found was that videos are often set in urban locations. This is helpful for us as we are intending to perform 'Keep on your dress' by The Pigeon Detectives, who are from Leeds, an urban city location.
Furthermore, Cameron's analysis of The Pigeon Detectives' album covers showed us that the colour red is often incorporated into their pieces, which is something which we want to replicate.
Overall, we found this process useful because it has revealed to us a number of generic conventions which we can analyse in music videos we look at, which will ultimately allow us to either break with or conform to in our music video.
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