Two door cinema club - What you know
Media Language
What is the 'message' or purpose of the video? is there a social message, or a band image beiung constructed?
The social mesage being created through the video, is of a hetronormative discourse, evidence of this is constructed through the lyric of "you don't want to be alone " with the band being constantly surrounded by girl dancers. Also the fact that he is almost singing to this women helps to reinforce this ideological discourse.
The band image is constructed through the non-verbal language, the amount of shot time they get, clothes their wearing and the location their in. The bands image shows strong connotations of a hetronormative discourse. The construction of there image is underpinned by the high number of meat shots of the band. The band is an indie band however this representation of the band is in a commercial location and conforming to commercial representations of which is changing their band image.
What visual techniques are used to do this and why?
Camera: Voyeuristic technique at the start, shown by a ped up of the women dancing. LS of the band shown with the dancers infront of them to connote a hetronormative discourse, also shows the backdrop of the big white studio which conforms to commercialism. High angle of the women with the obscure hat which not only shows the representation of indie by being individual but also rejects dominant ideologies of women in society with the high angle.
Editing: Fast cutting rate to match the speed of the song to help the video flow and keep interest in the video also helping the video stand up to repeatability. Edit cutting of the change of dress of the women as they go through the door to connote a change of location.
Mise-en-scene: The costume of the main singer is in a suit and is much more smart then either of the two other band members. This connotes his importance within the band helping to identify the lead of the band. The obscure hat and clothing by the women who is not in the dance routine connotes the indie genre as she conforms to being independant. The props shown of the guitars conform to the song being played and help to make the authenticity of the production.
Is there any intertextuality/ references to popular culture?
There is reference to popular culture despite the band being indie, as the dancers in the video are a representation of cheerleaders which is common for femal dancers in America. The large white studio is very commercial. This creates meaning for the audience as it appeals to them and is familarity for them rather than change and not understanding the connotations.
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