I notice many key points within "July" by Natty, which adhere to critical theorist viewpoints firstly that within at least 80% of the shots, including many of which are meat shots, this supports Andrew Goodwin's viewpoint. Also there is a derogatory feel towards women who are seen following men and also playing with water in bikinis which is highly provocative, this supports the ideas of Goffman, Jhally and Kilbourne with voyeurism within music video.
Furthermore, whenever a character was introduced there was a Long shot followed by a Close Up Shot usually bird's eye view and then a Medium Shot showing there reaction to Natty walking past.
There is a huge difference in the amount of cuts between Film openings and Music video. This is because within an opening one just is building suspense and trying to keep the audience watching the film, whereas a Music video is attempting to tell a narrative within 4 minutes and so has a lot more happening within the allotted time period. This is one thing we will need to consider when film our Music Videos how to tell a story and keep the audience captivated on our production and also the amount of cuts needed too.
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