So far, this is the only advertising campaign that I have been able to find that is linked to 'In Rainbows' by Radiohead. The video is promoting the fact that the CD cover can actually be made by the consumer - a unique way of selling the product.
Following our pitch, where we exhibited this idea, Miss Fernandez suggested that this idea (with a number of additional pieces inside the CD) would be excellent, and so we may choose to design a digipak similar to this, where a number of collectible pieces would be attatched instead of having an eight-pane pack.
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